After launching its instant booking solution for work meetings and simple events, YOUNA continues its momentum by offering an innovative business model based on SAAS technology.
"Our goal is to reduce distribution costs by 5 for work meetings and simple events," comments Alex Philippot, co-founder of YOUNA. "Simple events represent approximately 43% of MICE expenses*, a market estimated at €30 billion per year in France."
This sector is currently facing many challenges and changes: first and foremost a digital revolution that calls for a profound transformation of booking processes that is accompanied by the interconnection of information systems and will contribute to better management of operational costs.
With the launch of its instant booking solution, YOUNA's teams now allow sector suppliers to boost their bookings in just one click and thus significantly reduce the costs and lead times of an event. "So we decided to go even further," adds Alex Philippot: "Today, business providers continue to apply the historical model of the sector, based on a commission of 10 to 25%. In business tourism, distribution costs are, thanks to a real-time distribution system, around 5%. So we were inspired by the practices of business tourism to design our new model."
Starting in October, YOUNA will be completely free for sellers, meaning no fees for referencing and no more commission to pay us. "Our economic model now relies on billing our executive clients for service fees based on the volume of business contracted through YOUNA, which should generate greater transparency throughout the distribution chain," concludes Alex Philippot.
About YOUNA: YOUNA is a brand of Your Event Manager. As a catalyst for the transformation of events, YOUNA is an instant booking platform for meetings and simple events. Our centralized booking solution increases efficiency and helps businesses reduce their operational costs. www.youna.co
